YouTube Music Ellie Wilde EW37040 Prom Dresses. Get ready to fall in love. The Ellie Wilde EW37040 is redefining prom night perfection. Imagine yourself gliding across the dance floor in this stunning mermaid silhouette, crafted from luxurious embroidered netting and adorned with intricate lace appliqu. Available in captivating shades of Bluebell, Wine, and Emerald, this dress is all about making a statement. $839 is the Formal Approach best price guarantee for style EW37040 by Ellie Wilde. Shop with confidence. Formal Approach is an authorized Ellie Wilde prom retailer specializing in authentic designer collections.